Privacy Policy
Last updated: January 2026
This Privacy Policy explains how Jinli Machinery (“we”, “us”, “our”) collects, uses, discloses, and protects your information when you visit https://jinli-machinery.com (the “Site”), contact us, request a quote, or otherwise interact with our B2B services (collectively, the “Services”).
Important note: This policy is provided for general informational purposes for a B2B website. If you need legal advice or must comply with specific regional rules (e.g., GDPR/UK GDPR, CCPA/CPRA, LGPD, etc.), consult a qualified professional.
1) Who we are
Jinli Machinery operates this Site to provide product information, technical specifications, and quotation/inquiry services for industrial machinery (e.g., excavators, forklifts, loaders, and related attachments) for business customers, distributors, and OEM/ODM partners.
- Business address: Shandong, China
- Email: contact@jinli-machinery.com
- Phone: +86 18522164600
- WhatsApp: 8618522164600
2) Information we collect
2.1 Information you provide to us
When you submit an inquiry, request a quote, download documents, or communicate with us, we may collect:
- Contact details: name, company name, job title, email, phone number, messaging ID (e.g., WhatsApp/WeChat if provided).
- Business details: country/region, shipping destination, industry, procurement needs, and purchasing timeframe.
- Inquiry content: product interests, specifications, quantity, customization (OEM/ODM), budget range, attachments you upload, and messages.
- Transaction/contract details (B2B): if you proceed, we may collect information needed for invoicing, compliance, shipping documentation, and after-sales support.
2.2 Information collected automatically
When you use the Site, we may automatically collect:
- Device and usage data: IP address, browser type, device identifiers, operating system, referring URLs, pages viewed, clicks, and timestamps.
- Approximate location: country/region inferred from IP (not precise GPS location).
- Cookie and similar technology data: see Section 6.
2.3 Information from third parties
We may receive information from:
- Messaging/communication tools: e.g., WhatsApp or email providers when you contact us.
- Analytics/advertising partners: e.g., Google Analytics, Meta Pixel, and similar tools that provide aggregated reporting.
- B2B marketplaces or partners: if you contact us through a third-party platform and then continue communication with us.
3) How we use your information
We use your information for the following purposes:
- To respond to inquiries and provide quotations (pricing, lead time, shipping options, OEM/ODM feasibility).
- To provide and improve our Services, including maintaining the Site and troubleshooting.
- To support B2B operations, such as preparing proforma invoices, contracts, packing lists, and export/shipping documentation when applicable.
- To communicate with you about product updates, order status, after-sales support, and technical questions.
- To run marketing and business development, such as sending B2B newsletters or follow-ups (where permitted by law).
- To analyze performance of our Site, ads, and campaigns (e.g., understanding which pages drive inquiries).
- To protect our business from fraud, abuse, and security incidents.
- To comply with legal obligations (tax, export compliance, record-keeping, dispute resolution).
4) Legal bases (for regions that require it)
Where applicable (e.g., under GDPR/UK GDPR), we process personal data based on:
- Contract necessity (e.g., processing inquiry/order details to provide a quote or fulfill a purchase).
- Legitimate interests (e.g., B2B relationship management, improving our Site, preventing fraud).
- Consent (e.g., non-essential cookies/remarketing where required).
- Legal obligations (e.g., accounting, export/shipping compliance).
5) How we share your information
We may share information only as needed, including with:
- Service providers who help operate our business (hosting, analytics, CRM, email, customer support tools).
- Logistics and fulfillment partners (freight forwarders, carriers, customs brokers) to arrange shipping and documents when you place an order.
- Payment, invoicing, and finance-related providers if required for transactions.
- Advertising and measurement partners (e.g., Meta, Google) to measure ad performance and optimize campaigns.
- Authorities or legal advisors where required by law or to protect our rights and safety.
- Business transfers (e.g., merger, acquisition, asset sale), in which case data may be transferred subject to this policy.
We do not sell your personal information in the traditional sense. If your jurisdiction defines “sale” or “sharing” broadly (e.g., certain advertising activities), you may have rights described in Section 10.
6) Cookies, analytics, and advertising
We use cookies and similar technologies (e.g., pixels, local storage) to operate the Site and understand how it’s used.
6.1 Types of cookies we may use
- Strictly necessary: required for core functionality, security, and basic site operation.
- Performance/analytics: help us understand traffic and usage (e.g., Google Analytics).
- Functional: remember preferences (if enabled on the Site).
- Advertising/measurement: help measure campaigns and show relevant ads (e.g., Meta Pixel).
6.2 Your choices
- You can control cookies through your browser settings (block/delete cookies, or set alerts).
- If we use a cookie consent banner, you can adjust your preferences there (where required by law).
- Some features may not function properly if cookies are disabled.
7) International data transfers
We may process and store information in countries/regions where we or our service providers operate (including servers and support teams). If you access the Site from outside the country where our operations are located, your information may be transferred internationally. We take reasonable steps to protect information during transfer, such as using reputable service providers and appropriate contractual safeguards where required.
8) Data retention
We keep information only as long as necessary for the purposes described in this Policy, including: responding to inquiries, managing B2B relationships, fulfilling contracts, maintaining business records, and meeting legal/compliance obligations. Retention periods may vary depending on data type and legal requirements.
9) Security
We implement reasonable administrative, technical, and physical safeguards to protect information against unauthorized access, loss, misuse, or alteration. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.
10) Your privacy rights
Depending on your location and applicable law, you may have rights such as:
- Access to the personal information we hold about you.
- Correction of inaccurate or incomplete information.
- Deletion of certain information (subject to legal and contractual exceptions).
- Objection or restriction of certain processing.
- Data portability (in certain cases).
- Opt-out of certain advertising/measurement activities where applicable.
To exercise your rights, contact us at contact@jinli-machinery.com. We may request verification to protect your information.
10.1 Marketing opt-out
If you receive marketing emails from us, you can unsubscribe using the link in the email or contact us directly. For B2B communications (e.g., quotes, order updates), we may still send essential service messages.
11) Children’s privacy
Our Site and Services are intended for business users and are not directed to children. We do not knowingly collect information from individuals under 16 (or the age defined by applicable law). If you believe a child has provided information, please contact us so we can take appropriate action.
12) Third-party links
Our Site may contain links to third-party websites or platforms (e.g., messaging apps, social media, marketplaces). We are not responsible for their privacy practices. Please review the privacy policies of those third parties.
13) Contact us
If you have questions about this Privacy Policy or our data practices, contact us:
- Email: contact@jinli-machinery.com
- Phone: +86 18522164600
- WhatsApp: 8618522164600
- Address: Shandong, China
14) Changes to this policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. When we update it, we will revise the “Last updated” date at the top of this page. Material changes may also be announced on the Site where appropriate.